To create the bottles, spheres of ice are treated with a liquid form of the seaweed-derived membrane. When the membrane solidifies and the water melts, a portable, eco-friendly serving of packaged water remains. Each orb costs only 2 cents to construct.
"The most clear inspiration is the way nature encapsulate liquids using membranes. Made of lipids and proteins, the membrane enclose, limit and give a shape, keeping the balance between the interior and the exterior," the product's designers write.
Ooho! is the brainchild of London-based Skipping Rocks Lab, which just received a sizable sustainability grant from the European Union to hopefully introduce its novel concept on a large scale. The product also won the Lexus Design Award last year.