Founded in 2013 the Berlin based fashion label and art collective UY outlines the mix of the Middle East and Scandinavian culture. Idan Gilony, from Tel Aviv and Fanny Lawaetz, from Stockholm are the designers and co-founders behind the contemporary and innovative label. There is no aesthetic division between him and her, old and young, and UY doesn’t label their garments or themselves. Therefore, the collections are not labeled according to season, time or gender. The main focus of UY’s aesthetics is its minimalistic silhouette with clean lines, original cuts and interesting shapes. With its unchanging tone of color and futuristic approach, UY communicates in a strong, dramatic and unexpected language. Throughout time UY has evolved into an art collective where the brand explores innovation in all the creative fields, making it a UY experience. The collective involves fashion, art, photography and home décor. Following the inception of the brand, UY is handmade in Berlin and the designers form a personal relation with every garment that that they create. Using natural fibers and fabrics, buying it from local markets are UY’s statement towards mass production and it’s aftermaths. With UY’s good quality, evoking design and it’s affordable price range it invites contemporary individuals to wear the garments while making their own interpretation of the brand and let them be a part of the UY art collective and it’s enthralling experience. In 2014 UY launched a home décor collection where they also collaborate with upcoming and talented interior designers. UY Home offers lamps, ashtrays, candleholders and other designs for their customers to compliment the UY experience.