We could sense a feeling of humbleness when New Zealand-based performance artist and fashion house Thprks told us what the name stands for. The surreal collages of their weird and playful collections bring a different tone to the fashion Instagram feed, and even better; the brand is 100% ecological and has important things to say about quality.
"Instagram is a platform for us to communicate our ideas and art pieces to a world we want to be involved in, almost unfiltered"
You state in one image “Please buy items according to quality not a perceived value. Thprks is not for sale as of yet, just a caution to buy what you need not what you want, but with your head not your heart”. This is a very interesting statement. How did the idea of Thprks come to mind?
Buy with your head not with your heart, every purchase you make. Fast fashion has an effect on climate change. With brands creating new collections every month now, it makes us feel insecure and out of date, after one month our ss15 piece becomes the past as a new collection has been created.
The idea of Thprks is quality over quantity, buy what you need not what you want. Why are you anonymous, and what does Thprks mean? Because of our ideals, new collection and a very strong viewpoint on fashion. If I was the face of Thprks, my life would be watched as a representative for the brand. I rather want Thprks to speak for itself, in that way anyone can feel a part of it. It is pronounced The Parks. I have only told a few close friends the meaning.
What does instagram mean for your brand?
It is a platform for us to communicate our ideas and art pieces to a world we want to be involved in, almost unfiltered.
What is the epitome of the Thprks Instagram expression?
The downfall of fast fashion i.e Alexander Wang luxury is not a price on the garment, it’s the quality of materials used.
Curated and Written by Kari Sundli