By bringing together Concept and Experience Design you acheive a "FULL CONCEPT", but what is that?
A substantially more difficult part of being asked what it is I do for a living without obvious identifiable attributes is describing the vastness of what you do. When the dreadful question rears is ugly headI usually reply with “A lot” or“design strategy and research.”The reality is there is no simple “how to” on the designing a full concept as there is for the elements of design & art involved. What differentiates this design strategy from other forms of creative endeavor? I’ve tried various tactful approaches to illustrate a satisfactory response. One way I like to see it is as story telling with the five senses, essentially you are not only focused on costume design, set styling, or even tone of writing.
“Working from defined strategy and desired objectiveas I can develop alongside the client. Asking key questions and by conducting interviews, I begin to use my observation skills to devise a character understanding of people that would be attracted to or benefit from the product or service. Once the various form of research are collected they are put through various scenarios, samples, and prototypes geared towards the defined target. All of this leads to the foundation of an environment and ambiance. Much like branding a sort DNA or persona is created. This format is then applied to every aspect ofthe constructed reality. Everything from the scent of the space, music, menu, and interior design. To the creation and capacity of need for the product of service. When you transform the reality of your target into that which they are attracted to and strive for, affirming their values they not only have an amazing experience they want to take it back with them. Understanding is a very powerful communicative connection between the desired target and it goes further than thank you notes and birthday discounts it is unspoken yet something they can see, smell, feel, touch, and hear. “
Concepts are solutions to unsolved problems or new solutions to problems that are solved in a poor manner. A new concept can be a product, a service, or a combination of products and
According to the following diagram, concept design lies at the intersection of business, design, and social sciences.